McAfee

  • Managed a combination of external and internal platforms to implement McAfee’s human resources culture and recruitment strategy (Life at McAfee) during transition from Intel subsidiary to standalone company
  • Developed employee communication strategy framework, drove digital execution, measured and analyzed results, and advocated for improvements based on insights gained from Sharepoint intranet data
 
 
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Life at McAfee

Click links below to access files
Tech Social Media Best Practices (Research)

Created digital content to promote Life at McAfee brand campaign across Instagram, Twitter, and LinkedIn, intranet and internal email

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McAfee Values Twitter Cards (Digital Art)
Weekly Culture & Employee Spotlight (Email Comm)
Take Your Child to Work Day Selfie Station (Digital Art)

Employee Recognition Launch (Email Comm)
Employee Recognition Launch (Intranet Article)

Pups at Work Social Media Challenge (Email Comm)
Pups at Work Social Media Plan

Collaborated with corporate comm’s team and outside PR agency Lewis Pulse to create and amplify employee-written content for Life at McAfee blog

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Everyday Hero: 5 Questions with McAfee Labs’ Paula Greve (Blog)
The Kids are in Charge (Blog)

 

Instagram

Created step by step documentation to explain McAfee’s Instagram strategy

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Instagram Culture & Recruitment Strategy

 
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Glassdoor

Developed McAfee’s Glassdoor strategy, average of 30832 post-launch monthly page views, an increase of 53.84%. 

Click links below to access files
Glassdoor Community Management Approach
Glassdoor by the Numbers Analysis
Competitor Analysis
Baseline Analysis


Artwork

Chris Lyon Iphone Screenshot (1).png
Twitter Card

Twitter Card

Instagram Art

Instagram Art

Intranet Art

Intranet Art

Intranet Art

Intranet Art

Pups at Work launch art, used for elevators, flyers and foam core standee 

Pups at Work launch art, used for elevators, flyers and foam core standee 

Intranet GIF

Intranet GIF

Twitter GIF

Twitter GIF

Infographich created to educate employees about new intranet features

Infographich created to educate employees about new intranet features

Infographic created to intoduce myself to McAfee team

Infographic created to intoduce myself to McAfee team

Instagram Art

Instagram Art

Intranet GIF

Intranet GIF

Intranet Banner

Intranet Banner

Intranet Banner

Intranet Banner

Intranet Art

Intranet Art

Custom Snapchat Filter

Custom Snapchat Filter